Analysis of Control and Evaluation of Digital Marketing in the Hospital

The increasing use of digital marketing in the hospital sector is accompanied by soaring costs allocated for marketing. Hospital management must determine appropriate steps and types measurement to evaluate magnitude impact strategy used on overall performance. This study examines evaluation stage model metrics that can be applied hospitals. literature review was conducted browsing articles using Google Scholar, ProQuest Emerald Insight search databases. Mendeley compile, identify remove duplicate articles. From search, two outputs were obtained form a framework allows it evaluating hospitals, namely Social Media Marketing Evaluation Framework eight generic measurements chosen. Digital hospitals has become necessary survive era disruption, so reliable needed controlling success control efforts aim ensure target, accurate measurable.